When it comes to buying custom framing, a customer’s true goals are:
1. Maximize value for money
2. An item that performs a purpose to fulfill their desire, such as a frame.
3. Maximize the overall experience-that is the feeling for that custom framed peice.
At the end of the day, framing customers are actually driven more by the “feeling” of buying the frame than they are by the frame itself because they value that experience more. The feelings for that special artwork, are the true motivator for custom framing.
The magic of being able to transform a customers treasured memory into a timeles masterpeice is such a rewarding experince for our customers and us as well.